Synchronous trainers have a great marketing tool to hand.
One of the fastest growing techniques in marketing is the marketing webinar (or live online seminar for those who hate that word). It can be expensive to get someone else to organise and host webinars, but luckily for live online trainers they can use the exact same tools they use for their live classes. If your conferencing system does not have a webinar registration system you can always do it quite efficiently using manual methods. Post details of the webinar on your website along with a contact email address. Then send standard access instructions to anyone who contacts you.
Free or low-cost webinars can be a great way to get the interest of prospective trainees, particularly when they are unsure of the medium or are unfamiliar with you as a quality trainer. It can also allow you to capture data on potential leads for the future.
Here are a few blog postings that can give you some further pointers:
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